Better user experience
Many websites don't take into account that more people now use the internet via smartphones and tablets than laptops and desktops, and this has a negative impact on the user experience, which is mediocre at best. There are different ways to tackle this problem, but responsive web design is the best solution where one common design covers all platforms. By making the design flexible, websites built by Ardea can handle all platforms, so your website looks great on mobile, tablet, laptop and desktop.
Less complexity
When building a new website that hasn't proven itself yet, it's always a good idea to keep costs down. So if you build an app and separate mobile designs alongside the website itself, costs can add up. It's more efficient to concentrate your efforts on one common design for all platforms and then spend resources on tailoring solutions for each platform once the concept has proven its worth.
Future proofing with one design
It takes 15-20% longer to build a mobile design that works on all platforms, but it will always be faster than building several separate designs and in the long run it reduces costs. On top of that, the design will also work on new platforms whose goals we don't yet know, making a responsive design far more future-proof and scalable.